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Reality Bites: Pizzeria Makeover Show in the Works? Reality Pizza

Restaurant social marketing expert Craig Agranoff has the recipe for the next great reality show

There are more than 70,000 pizzerias in the United States, and the average Joe will eat nearly 4,000 slices of pie in a lifetime.

But with the majority of us being pizza loyalists – sticking to one or two authentic joints that consistently deliver the goods – what happens to all other pizzerias that fail to distinguish their product or marketing?

Dusty pizza boxes get Duct-taped across the windows. And when the neighborhood loses, the cardboard pizza chains and frozen pie purveyors gain.

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