Renzo’s Pizza at Costco

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Renzo’s Pizza at Costco

Posted By: Pizza Expert
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renzos_pizza.jpgA discounted gift card to Renzo's Pizza in Boca Raton.  This could be a sign of things to come for the economy, or show us how ripped off we were getting previously paying full price, or even just show that Renzo's pizza was really wholesale quality pizza in disguise?

This is an interesting trend, which I wonder if we will see more of.  In my personal opinion, Renzo's has managed to cheapen its brand by including themselves in a warehouse shopping club.  When is the last time you have seen busy restaurants have to offer 20% off cards to get people to dine there?  Besides putting themselves in a walmart type of setting, Renzo's is opening a few places around town currently.  Wonder if they didn't do market research to see what happened to Boboli's, Roboli's, Carlucci's, Sal's, Rotelli's, and many others who thought because one place was doing well, that they would saturate the market, and ultimately close down almost every store they opened outside of their original one.

So, one must question what the motivation is to offer 20% off cards at Costco Mr. Renzo?  Your stores seem to be busy, and the food doesn't suck.  What would lead you to associate yourself with bulk cheapness?  People are normally embarrassed to shop at discount stores, in fear of being seen their by neighbors.  Do you want them to feel the same way when going to your dining establishments?

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6 Responses to “Renzo’s Pizza at Costco”

  • Jessie wrote:
    12 May 2009 at 7:29 am

    That's how I feel when ever I come back home from Wal-mart, LOL. Anyway, it's the same thing for TGIF when they started selling their food in bulk at such stores. Some foods and entrees are just better served in their own restaurants, not sold as gift cards or as frozen foods. As for the Discounted giftcards? Tsk tsk, Mr. Renzo.

  • mattspizza wrote:
    12 May 2009 at 8:03 am

    I don't agree, lots of restaurants and other businesses sell discount gift cards at Costco, especially at the holidays (when I got myself some Renzo's cards). Usually these are chains, like currently McCormick & Schmick's, Starbucks movie theaters, and amusement parks. Why shouldn't Renzo compete with chains with the same marketing ideas? Lots of restuarants discount, whether its entertainment book or rewards network (a personal favorite). Also, an advantage of selling gift cards is you get paid when they are bought, not when you sell the meal, so you can make money off the float.

  • Craig (lapp) wrote:
    12 May 2009 at 8:13 am

    The greats don't have to do this. When is the last time totonnos or kitchenetta or spumoni gardens, di farad shall I continue, have needed to discount their product in order to get people in. Places without a following might need to. And I am sure costco is getting paid, so who really knows the value of your 100 food.

  • jimsock wrote:
    13 Jul 2009 at 5:49 am

    Rotelli's is a thriving business.

  • jimsock wrote:
    13 Jul 2009 at 12:49 pm

    Rotelli's is a thriving business.

  • john wrote:
    09 Feb 2010 at 9:40 am

    I suggest is best website for online buying,selling of gift cards at cheapest price.